Leasing Superstars Have Similar Traits - Kansas City Apartment and Rental advice for apartment owners and managers

What is it that separates the best leasing agents from those that just scrape by? Oftentimes, it’s nothing more than dedication to the job and a willingness to succeed. Projecting the right attitude and making the right move at the right time are vital as is an ability to make potential tenants feel comfortable and appreciated.

There are ways for any leasing agent to capitalize on their chances for success. Here are five of the top traits some of the best leasing agents possess. Put these measures to work for you:

• Dress for success. This can’t be stressed enough. Appearance projects confidence and trust. If you want to become the best leasing agent, dress like it. The more professional you look and behave, the more comfortable clients will be with you.
• Project the right attitude. The best performers in any business are those who have a winning attitude. Strive to be the best, stay upbeat and positive, and you’ll find the efforts pay off in leases closed. When mistakes happen, taken them in stride, learn from them and continue forward on a positive note.
• Listen to potential tenants. The best leasing agents are those who listen well to what potential tenants need and want. Those agents who let their prospects do a lot of the talking while still managing to sell the high points of the their units are the ones who make the sales.
• Ability to close. No leasing agent can become a superstar unless they know how to close. Knowing when to ask for the sale and how to do it can make all the difference in the world. Listen to potential tenants for cues on when to close and how to proceed. Sometimes a simple “Would you like this apartment?” will suffice. Other times a less straightforward means, such as “Would you like to start the paperwork?” is necessary. Watch clients and get a feel for their desires for when to interject. Don’t expect success every time. Failing to make the closing move, however, is a waste of your time and your potential tenants. If they didn’t want to rent an apartment, they wouldn’t have paid you a visit.
• Follow up. Don’t give up until the person either leases from you or someone else. Drop them a line to thank them for visiting the property. Call to see if they have any questions. Send them an ebrochure. Don’t let them forget about you.

There’s a fine line between a good leasing agent and a great one. Those who take the extra steps to present themselves and their properties in the best light while listening to potential tenants and making the closing move at appropriate times are the ones who rise to the top. Hone your skills by practicing each day and you’ll find closing leases comes easy.